THE S.P.I.R.A.L. FOUNDATION
A Non-Profit Humanitarian Organization
211 Vance Street
THE S.P.I.R.A.L. FOUNDATION
A Non-Profit Humanitarian Organization
211 Vance Street
Insieme per una giusta causa.
Ci siamo impegnati ad aiutare SPIRAL (www.spiralfoundation.org) vendendo gli oggetti che la stessa produce in Nepal e Vietnam, con lavorazioni manuali e materiali riciclati. I proventi sono andati interamente a SPIRAL, organizzazione non-profit che aiuta i bambini malati.
Domenica 20 Dicembre, il suggestivo borgo medievale di Asolo ha fatto da cornice a questo evento a scopo benefico, in occasione del tradizionalemercatino di Natale.
I jeans ONVIS sono realizzati con tessuti cim
osati, sono venduti on-line attraverso il sito www.onvis.it e si possono trovare anche in alcuni negozi selezionati.
ONVIS replica qualcuna di queste "storie" riproducendone il look e inserendole nella "Truestories collection", una collezione a pezzi limitati.
Una volta che il modello "Truestories" viene ricreato e distribuito, il protagonista della storia riceve una royalty sul venduto ed entra nel mondo ONVIS.it
Gli oggetti di Spiral raccontano la storia di chi li ha fabbricati così come i jeans di ONVIS raccontano la storia di chi li ha indossati usurandoli.
L'organizzazione benefica ha sede a Los Angeles, dove è molt
o popolare. Prima dell'adesione di ONVIS infatti, ha
raccolto quella di molte celebrities, da Angelina Jolie a George Clooney, a Steven Spielberg.
L'obiettivo del progetto SPIRAL è quello di creare posti di lavoro, retribuzioni eque, istruzione e assistenza sanitaria primaria in Nepal e Vietnam. I fondi raccolti finora da Spiral sono stati impiegati per circa 250 interventi chirurgici a bambini con cardiopatie congenite a seguito dell'esposizione a sostanze tossiche della guerra.


Here we go after months of work, brainstorming, meetings, decisions.
we finally shoot the Onvis TV commercials!!!!
For some behind the scene actions we have to thanks Mr.Gavin, the Photographer!
For the Art Direction Jason Woelfl with Anthony Rose as Director Of Photography.
Thanks to all the crew and the students of MACLEAY CREATIVE for their involvement and ideas.
I hope you'll enjoy this little piece of art put together with lots of creativity and passion for denim/quality/lifestyle/creativity that we have @ Onvis, and that we share with creatives as the ones we bumped into here in Sydney!!
Get some BLUEVIRGIN online _ start your TRUESTORY _ shoot it and share it with us!!!!
click the links:
DOP - Anthony Rose
Art Director - Jason Woelfl (M&C Saatchi) www.jasonwoelfl.com
Hair n Make Up - Lores Giglio (DLM)
Styling - Anna Harrison
Photography - Gavin Rea www.gavinrea.com
THE BACKSTAGE:


OLLE is a 20 years old guy from Umea, Sweden. He participated to the Swedish Denim Contest launched by ONVIS, and he won.
Olle is a typical jeans maniac, he worn the garment every day for 180 days. His denim is personalized in an unique way and has marks of his life, becoming his daily companion.
Olle studies sociology at the University, he’s a snowboarder. He doesn’t have a car that’s why he mostly rides his bicycle on his way to work. He works as a janitor to pay his studies.
He likes fishing, working out, dancing and hanging out with friends.
This jeans tell us his real story.
Olle’s jeans will be reproduced by ONVIS being part of the limited edition Truestory collection and his story will become part of the ONVIS world on HYPERLINK "http://www.onvis.it" www.onvis.it, on the other hand OLLE will receive a royalty for each pair sold up to 5.000 euros.
Stay tuned to discover more about him and his world, he’ll soon join us at www.onvis.it
Lorena

Where are you from and why are you in London?
I’m from Belfast, Northern Ireland. And I’m in London now because it’s real big and super fun.
When did you start your model career?
Two days ago!
What do you do apart from that?
Float around, climb trees, dance on moonbeams, sing to the wind. That sort of thing.
Your most embarassing moment?
I won’t tell.
What was your greatest satisfaction so far?
Oh, um, lunch today was kinda nice.
Your favourite place?
Under a hundred duvets.
3 songs?
It’s not really possible for me to pick only three songs. So of the music I’ve been listening to today, my favourite three songs are probably “Needle in the Camel’s Eye” – Brian Eno, “Marian” - Sisters of Mercy, and “Road” by Nick Drake.
I love Leon Mark’s washed-out polaroid style of photography. He really manages to capture all the vitality of youth, and it’d be great to do some more stuff with him.
Your beauty idea?
Winona in court.
A nightmare?
Monsters?
What is the behavior that irritates you the most?
Overly well behaved with no sense of mischief.
A dream for the future?
World peace.
The kind of party that you love…?
Ones that never end.
An example of elegance?
Horses and the Queen.
What kind of music does inspire you?
Really, really good music.
The perfect soundtrack for a London typical rainy day?
The rain itself!
What’s your relationship with your aspect? Do you like you?
I tolerate myself just fine.
Long hair…. is for girls.
Better alone than…. with other people?
Never say…. nasty things.
Avoid… awkward qustions.
Follow…. me on Twitter. Only joking.
My mother is…… fundamental to my existence.
I believe in….. $$$
My perfect breakfast consists of….. $$$
By Silvia Bergomi
http://2dmblogazine.it/2009/12/
The chicken farm is our studio where we share space with other creative designers working on shoes and other fields.
We create the different aged loook with the technologies and know-how we developed here at the "chicken-farm" during many years in denim.
We love staying here ... it is another dimension, nothign to do with .. work!
Join us! :-)
