ONVIS denim - jeans

Malta

2011-04-08T18:07:00.000+02:00

Malta

2011-04-08T18:06:00.001+02:00

Malta

2011-04-08T18:06:00.000+02:00

Malta

2011-04-08T18:05:00.000+02:00

Malta

2011-04-08T18:04:00.000+02:00

Unique wash

2011-03-22T09:12:00.001+01:00

Fit: M0701
Fabric: Malmo 14oz
Wash: replica by shannon sadler
Existing pieces: 1pc worldwide
Size: 33inch waist, 34inch leg lenght

Me & Mr JEAN ONVIS

2011-03-18T20:35:00.000+01:00

150yrs of Italy

2011-03-15T14:11:00.000+01:00

GreenCombi

2011-03-14T01:14:00.000+01:00

ONVIS BLUEVIRGIN 14oz unique wash

2011-02-27T20:07:00.000+01:00

We'll sell this garment through ebay starting at only 1,00 euro!

We want you to make the price.

We'll do this kind of operations every month, if not every week.

Enjoy

Shannon Sadler

Cambodia friendship

2011-02-23T10:52:00.000+01:00

Just after my previous post I received this email... exactly what I ment! ;-)

"Hello Shannon
I visited it and showed my picture and my daughter in your website. These are very beautiful and look natural.
My family and me was very happy to know you.
Thank you for your great time to visit our country, especially my family and joint with us to have lunch and dinner with 100% natural food as we got fresh vegetables around our house and fishes from province to cook a food. We think our food is strange for you but we looked at face during eating likes delicious.
We are expecting to see you in April month again.
Good luck in your trip and success in your work.
Please help to invite your family, if they have time to visit Cambodia, please come to my house....
Thank you again for your valuable time to come my home.

Best regards,
Phano"

----------------

Shannon Sadler

Sent from my iPhone

Cambodia trip

2011-02-23T07:41:00.000+01:00

There's no other way to say it... Go there if you have the chance!
It's a beautifull country and people are great!

It's a booming country and that's why you should go there soon...
People are really wonderfull and it takes you a minute to become part
of their family... Their heart is big and will be hard for you to
bring a present for dinner when you get invited at their house!

Get into the mood, meet a tuktuk driver (this won't be hard, trust
me!?) ask him to drive you around... He'll be happy to help and you
can start to have a new friend within minutes... He'll be there for
you also on your bext trips, or for your friends.

Go around, meet people, talk to people... Smile... Smile is the
keyword in Cambodia.

I just got back from my trip. But I'll returt there soon... My "new
family" invited me to celebrate their new year in april at the
countryside, all this while we were having mango at Phano's.

Thank you Phano for sharing a piece of your world with us. Such a great family!

Cheers
Shannon

Phnom Penh, Cambodia

2011-02-11T06:12:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:59:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:58:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:58:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:57:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:57:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:56:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:56:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:54:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:53:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:53:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:52:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:52:00.000+01:00

2011-01-22T14:51:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:51:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:50:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:48:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:46:00.001+01:00

Berlin... not only BBB ;-)

2011-01-22T14:46:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:45:00.000+01:00

Berlin... not only BBB ;-)

2011-01-22T14:43:00.000+01:00

WHAT IF WE'LL START SELLING UNIQUE ITEMS WE'LL FIND ON FLEA MARKETS AROUND THE WORLD... WOULD YOU BE INTERESTED?

2011-01-05T18:47:00.001+01:00

With all these new technologies we can do almost anything I guess... I guess... 'cause I'm pleased to learn everyday something new.

We can take a picture with our I-phone directly at the shop, post it online and if someone is interested, selling it

We are evaluating to use the FACEBOOK page we have to post single items we find at flea market and the first one who will comment to buy will get it.

A smal example can be this coat we jus saw today in a vintage shop:

Would you be interested to get something like this for you or your girlfriend for only 24,00 euros?

Here's the link to the FB page: http://www.facebook.com/photo.php?fbid=488509844582&set=a.137914569582.107026.79844754582&pid=5716157&id=79844754582

Send us your comments at info@onvis.it

Stay tuned

ciao

'RIFOKI jeans' is out NOW!

2010-09-29T10:37:00.016+02:00

The new ONVIS jeans which celebrate the long-standing friendship between BOB RIFO & STEVE AOKI, well known also as RIFOKI, is availabe on our website at this link.

Go at ONVIS.it and insert this coupon RFK859. There is a 20% discount for ONVIS+RIFOKI fans!

The new unisex model designed by VENDETTA named 'RIFOKI jeans', mantains the typical ONVIS jeans features. Selvage denim, made with special attention to manufacturing and detail. The super skinny fit and dark color reflect the RIFOKI iconography. Pockets are edged with dark leather, logos are hand-printed inside the jeans to lend a human touch to RIFOKI ONVIS jeans.

ONVIS team

Prugne della California is Online

2010-09-09T12:02:00.007+02:00

Prugne della California is the new blog of our friends Nicolò Minerbi.

In the description of his blog (he calls "ingredients") he says:

"Ci ho pensato su.
E no, le foto pubblicate sui giornali non bastavano proprio.
O gli articoli scritti qua e là.

Il fatto è che sono circondato da troppa America da raccontare.
E mi devo allargare. E così ho pensato al blog.
Questo qua, Prugne della California.

Un posto che è una cassetta di primizie del Far West.
Una finestra sul cortile del quotidiano statunistense.
Visto con gli occhi di un fotoreporter italiano.
I miei"

"I thought about it.
And no, pictures published in newspaper were just not enough.
Nor the articles written here and there.

The fact is that I'm surrounded by too much America, not to tell you about it.
And I have to expand. And so I thought about a blog.
This one, Prugne della California.

A place that is a crate of premium fruits from the Far West.
A window on the countryard of on ordinary U.S.
Seen through the eyes of an Italian photoreporter.
Mine."

Lucia

ONVIS Team

CHICKEN FARM friends will play at POLLOROCK (literally "POLLO" means CHICKEN in italian)

2010-09-08T10:24:00.009+02:00

Our friends, POISON DELUXE, will play Friday, September 10th, at POLLOROCK FESTIVAL, Martellago - VENICE.

POISON DELUXE were born in January 2008 as a side project of the OJM and Chance Medley. Their sound, although obviously far from the two original groups, is still strongly tied to the old school rock'n'roll.

For further information:
340 3848349 - info.pollorock@gmail.com

Lucia
ONVIS Team

ONVIS jeans available at OnYou.it

2010-09-06T11:56:00.005+02:00

Now you can find ONVIS jeans also at OnYou.it, the new on-line shop of ON, a famous shop located in Arzignano, Vicenza.
This shop is owned by the family Colladon, which always deals with clothing, textiles and fashion.

Here you have a map if you'd like to visit them as well or try ONVIS jeans:

Lucia
ONVIS Team

Luciano's Bluevirgin Story

2010-09-01T10:02:00.012+02:00

Pictures by_Luciano Fratianni

Luciano Fratianni was going to buy a pair of Bluevirgin, then the night of April 6th 2009 his home was destroyed in the earthquake that hit L'Aquila. Some time later he wrote to ONVIS for information about the jeans shipping (the mail was not delivered to L'Aquila).

So was born the story of this Bluevirgin, Luciano's Bluevirgin.

In eleven months this denim has traveled: Amsterdam, Frankfurt, Verona, Pescara, Rome and then in Naples, Potenza, Salerno and Reggio Calabria and many other places, but this jeans have lived in L'Aquila. Lived in L'Aquila and lived L'Aquila, the city of the earthquake but also (we hope all) the city of reconstruction and rebirth.

Lucia

ONVIS TEAM

ELECTRO VENICE FESTIVAL

2010-07-15T12:06:00.013+02:00

Saturday July 10th, 2010, in Venice, took place the Electro Venice, the new electronic, techno and house music festival.

There were two stages, completely immersed in nature: the White Stage, where performed techno artists, and the Red Stage, which saw the big names of the electro scene, including our friends SIR BOB RIFO -with the Bloody Beetroots- and STEVE AOKI.

During the performance both BOB RIFO and STEVE AOKI wore their 'RIFOKI jeans', which have been specifically realized for them by ONVIS.

Lucia

ONVIS Team

POLAROID - the impossible project

2010-06-09T12:23:00.004+02:00

Polaroid is transforming itself from an analog Instant Film Production Company to a global Consumer Electronics and Digital Imaging company.

Production of analog Instant Film stopped in June 2008, closing the factories in Mexico (Instant Packfilm production) and the Netherlands (Instant Integral production).

Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras.

Therefore Impossible b.v. has acquired the complete film production equipment in Enschede (NL) from Polaroid, has signed a 10-year lease agreement on the factory building; and has engaged the most experienced team of Integral Film experts worldwide.

The Impossible mission is NOT to re-build Polaroid Integral film but (with the help of strategic partners) to develop a new product with new characteristics, consisting of new optimised components, produced with a streamlined modern setup. An innovative and fresh analog material, sold under a new brand name that perfectly will match the global re-positioning of Integral Film

Link to the web site:

http://www.the-impossible-project.com/2009

'plaroid addicted' of our area ...

They have done an exposition named Eastant at Ortobotanix gallery:

http://www.ortobotanix.net/#225033/Eastant-polaroid-exhibition

PAOLO DEGASPERI

LUCA CINGANO

GIANLUCA CHERUBIN

ANDREA SIMONATO

FRANCESCO ROVERATO

Lorena
ONVIS TEAM

UP TO YOU - a GINOTONICO'S project - a TRUESTORY

2010-05-21T17:55:00.005+02:00

GINOTONICO is an ONVIS TRUESTORY.

We introduce you his last project: UP TO YOU

UP TO YOU is a new italian digital label that helps emerging musicians, singers, songwriters and bands with original music to sell their songs on the web and mobile services.

The big advantage for the emerging ones is to have the same presence in digital channels of established and famous names, worldwide.

The subscription is very affordable and does not limit the musician to sign any other forms of record deal or contract with other labels. UP TO YOU allows musicians to receive a big percentage on the sales of their songs.

The project was born from italian dj and producer Gino Pillon alias "ginotonico" and american digital expert Scott Cohen, founder of "The Orchard".

Interview with the founder of UP TO YOU GINOTONICO

O: What does music represent in your life?

G: In the very beginning it started from a strong desire to escape from reality. Later, it grown as a need of expression combined with research into musicians' heritage and self - introspection.

O. Choose 3 CDs that have been important for your musical growth and explain why.

G: Difficult one, there are pretty more than 3 albums and many more songs.
Let's say 5 albums:
Rocky I - Soundtrack (because it's very exciting in a human way) Public Enemy - It takes a nation of millions to hold us back (for the power it has and the innovation that brought in music and message) Deftones - Adrenaline (because it sounds strong, genuine and never obvious) Massive Attack - Mezzanine (because it made me experience a subtle world of sensations and images that I didn't know before) Stevie Wonder - Songs in the key of life (because it has any kind of emotions, it's very powerful in a spiritual way and it's able to delete my bad feelings)

O: What represent music in your life?

G: The fuel of life, it gives me energy.

O: Your hobbies …

G: Travelling, vespa trips, reading, making crossvords, sometimes taking amatorial pictures and video.

O: We know you are a DJ named GINOTONICO. Tell us about the music you like and in which kind of location you like to performe.

G: Usually I like to dj set with a peculiar theme or genre which is hiden from the mainstream or which is unknown in the local scene. I can go on a few years exploring that world by myself and sharing what I discover with the listeners. that's what I did with "Funkorama Dj Set" lately. But for next dj set, I'd like it to change genre each song and mix any kind of things that comes across my mind. Find paradoxes and associations but still creating an unique flow, obviously using turntables.

O: When did you start djing?

G: In 1990

O: A book you love …

G: Enjoyed "Uno, nessuno, centomila" by Pirandello.

O: A movie that you feel like watching again … and again ..

G: "Duel" by Steven Spielberg. But I don't know why.

O: A country in which you lived or where you spent some time that is close to your personality, and why.

G: I've been feeling London the first time I visited it, and then I lived there and felt it for a few years (1999-2002). It was very stimulating to share and compare my passion with other people from all over the world. And in music, there was a fantastic Drum&Bass vibe those years. later I spent a few days in Barcellona more than once, and felt it strongly because it looked like and "updated italian city". I would like to live there because it looks alive but chilled in the same time. But besides that, I feel almost any seaside places I visit in any season, so I would just love to live nearby the sea in the future.

O: 4 videos that represent you:

G:

www.uptoyoumusic.it

thanks GINO!

Lorena
ONVIS TEAM

Martín Castro Giovanni wearing ONVIS jeans

2010-05-05T12:50:00.013+02:00

Martín Castro Giovanni was born in Argentina, in a family of italian origin and grew up in the rugby section of 'Club Atlético Estudiantes of Paraná'.

He arrived in Italy in 2001, when he was 20 years old, to play with Calvisano, which is an important italian club from Lombardia region. With Calvisano he won the italian cup.

In the 2006 he moved to UK for the 'Guinnes Premiership' in the rancks of Leicester Tigers.

Having the right to Italian citizenship, Martin Castrogiovanni was available for National championship, which began in 2002 in a test against the All Blacks in Hamilton.

He performed at the 2003 Six Nations Championship.

He also took part in the Six Nations in 2009, going down the field for the first time in the tournament March 14 against Wales at Flaminio.

He graduated in 2009 with the England champions Leicester.

He is a real champion! He's cool and he likes to party.

ONVIS team likes him, and .. viceversa:-)

Lorena

ONVIS TEAM

Arckiv - eyewear culture

2010-04-28T15:58:00.009+02:00

If you are bored of the same rectangular shaped frames which have dominated eyewear shop windows in the past five years and if you are after a more personal look, a style you feel is your own, Arckiv is the place you are looking for.

It's not easy to find in the jungle of the Camden's Stables Market, but, once you are there, it's hard to walk out bare handed. It took me an hour and a half to choose thirty pairs of glasses and a further painful selection process to narrow it down to two pieces which I eventually bought.

Rather than a shop it's an emporium.

Walking in, the first thing that catches the eyes is the quantity of glasses in display, hundreds of frames on shelves and glass drawers, with models that range from the 1940 to 1989. Collectors and antique lovers can find glasses dated back to the 1800.

Arckiv sources, provides and hires eye wear as props to well-known opera theatres including the Royal Opera House, London's English National Opera and the Gran Teatre de Liceu in Barcelona. Movie lovers will be interested to know that the spectacles worn by Johnny Depp in “Willy Wonka and the Chocolate Factory” were a prototype which Fraser Laing, founder of Arckiv, designed for Tim Burton, as well as the 1970s styled glasses featured in Steven Spielberg's Munich.

“Five years ago I bought up archives, prototypes and catalogues from eyewear factories which had been closed down when production was moved to China. I have no idea how many I have, I sell some, I collect others as I am deeply interested in the culture of glasses and the history and knowledge they bear” Fraser explains.

The most wanted model? “The NHS 524, the National Health Service glasses. This model dates back in the 1950 and it was produced until 1990. The design is incredible, looks good and people still wear it today.”

In London the passion for this accessory has become so extreme that in fashionable areas is not unusual to see people wearing vintage frames with no lenses: spectacles, just like handbags, have become the ultimate true bulwark of the freedom of expression.

Maria Vittoria Burlina

Maria Vittoria Burlina Lives in London since 2005 where she works as a producer in digital media. She has always been into this kind of staff. In her "previous lives" she worked as a journalist at "Il Gazzettino di Treviso" and as Ad account manager. She loves Doctor Martens, she has wears them, since 20 years back, (not the same pair though!) black, talking about politics, bicycles and food, but don't ask her to cook. She is a friend of us.

visit Maria Vittoria's blog: http://lequilibrista.tumblr.com/

http://treviso.xcitta.it

of Maria Vittoria Burlina - Sunday, April 11th

Pictures: Thomas W. Jenning

SIR BOB CORNELIUS RIFO + STEAVE AOKI = RIFOKI PROJECT

2010-04-20T10:03:00.019+02:00

SIR BOB CORNELIUS RIFO, better known as THE BLOODY BEETROTS & STEVE AOKI have created a new punk hardcore project: RIFOKI.

They asked us to design a new skinny fit to jump and run like crazy on stage.

We might select one of their fan to create a new TRUESTORY.

Stay tuned ...

The band will performe in Los Angeles next Sunday, April 24th, at Hollywood Palladium.

ONVIS TEAM

Lorena

TAKE CARE OF YOUR DENIM

2010-04-14T11:32:00.001+02:00

ARMINIO - A TRUESTORY

2010-04-09T16:04:00.002+02:00

Monfumo is a tiny village located on Asolo Hills, in Veneto, Italy.

ONVIS jeans and its life stories were born there.

The very first ONVIS jeans tells us about a guy called Arminio who was a worker in the 'Piumaella' mine.

It was 1940 when Dario Callegari, owner of a spinning factory, employed a few dozen of workers to draw brown coal from the underground.

Arminio was one of these young workers, only 24 years old with 3 sons already.

Being both strong and clever Mr. Callegari decided to promote him to the head of the 'Colpien' site, which later then had been extended to the Piumaella mine.

The mine entrance was located under a creek bed, hence the risk of flooding was quite high. In fact the gallery often got filled with water but the use of pumps normally avoided any further damages.

This was until 1948 when unfortunately, at the end of January, the water suddenly broke the dikes and overflew the galleries.

The site's entrance bursted and Arminio and his colleagues got blocked inside. While the water was rising and the light was fading out, the boys slowely lost any hope of surviving. However as Arminio knew those galleries perfectly, he managed to lead his mates towards the burners that opened up close to the 'Valle delle Fate' ('Fairys' Valley') and all of them escaped savely.

ONVIS TEAM

Lorena

RARITIES

2010-03-19T15:10:00.000+01:00

Hi EVERYONE,

here below a preview of some UNIQUE prototypes developed by us on our constant research to replicate real worn jeans and some unique objects we collect during our trips around the world, lucky us, eh? ;)

These are all objects you can find on "RARITIES" section on our website.

Hurry up as some are sold out already (side effects of our newsletters I guess).

Remember that from now on we'll post new objects once in a while so remember to come back often or stay tuned on our FACEBOOK page in order to get what you want before someone else will get it.

Take care and see you soon.

Ciao from Italy

M0701-14oz

M0701-12oz

HAZZARD

BOWLING LAMP

FOLDABLE GLASSES

JUSTO: an alien creature

2010-03-15T15:50:00.000+01:00

Justo is “an alien creature that brings prosperity”. These are Tommaso Gallina’s words, the 'Justo maker'. You can find a previous post about Tommaso on this blog.

At the chicken farm we share space, ideas ... and projects. Justo is one of the results of this collaboration.

He's a common project between 'beat' by Tommaso Gallina and ONVIS.

He's a good company and can be very comfortable.

In his future he will have a partner. Tommaso doesn’t want him to be alone, even if he has good human friends.

Here below Justo is watching incredulous Nicola's performance, who is FOLKS' owner, a shop in Verona where you can find ONVIS jeans.

If you like Justo you can find it on the internet www.beatproject.eu

for more info write to:

e-mail: tommaso.gallina@beatproject.eu

or contact ONVIS:

e-mail: info@modusitaly.com

tel: +39 0423 30 75 65

ONVIS TEAM

Lorena

'L'uomo che verrà'. A poetic movie.

2010-03-03T17:06:00.000+01:00

Last night we saw the beautiful and very poetic movie 'L'uomo che verrà'.

Caterina Basso, a very good friend of ONVIS was acting. She is the teacher in the movie. Very good performance Caterina!

CATERINA BASSO

She likes Bluevirgin and Janson look too. Janson is one of our truestories.

some details ...

The movie tell us the story of the bloody events of September 1944, and in particular the massacre known to history as the 'massacre of Marzabotto'.

There were lots of massacres of unarmed civilians (many women and children, even very small) not only in Marzabotto, but in the whole area of Monte Sole in Bologna: about 770 people.

The main carachter is a sweet little girl. She becomes silent after a trauma but she observs it all with candor and clarity at the same time.

GRETA ZUCCHERI together with the director GIORGIO DIRITTI

GRETA ZUCCHERI and ALBA ROHRWACHER

MAYA SANSA

GIORGIO DIRITTI on the set

ONVIS TEAM

Ginotonico - a truestory

2010-03-02T16:29:00.000+01:00

Ginotonico is a dj and producer of electronic and funk music, who lived his story between Italy and London.

He used a pair of ONVIS during his dj sets and in studio sessions.

After 1,5 years of life he gave them back to us with a great used look. We reproduced the same mood on our collection for this brand new style.

ONVIS TEAM
Lorena

BEAT - Interview with TOMMASO GALLINA

2010-02-24T17:08:00.000+01:00

ONVIS interviews Tommaso Gallina introducing 'beat'.

Tommaso Gallina is a young designer who is one of the creative talents who joined the ONVIS TEAM, sharing the space at the 'chicken farm'. Tommaso not only works with ONVIS but has his own client base and works extensively with international design agencies. Chicken farm studio produces fruitful exchanges and synergies, the creative inspiration that has created the limited edition collection of selvage sneakers ... and much more...

How 'beat' was born?

'beat' was born from the desire of designing projects, let's say ... in an independent and complete way. Not just pure design, but research of new fabrics and materials ... coordinating production ideas and offering a variety of technical solutions in different fields.

Basically ... the products are seen through the "idea stage", to prototypes, then supervised and coordinated until they go to market.

An exchange between different environments is important and to create it ... in my opinion, moving between many fields helps building ideas.

What does “beat” mean?

'beat' like 'BEAT GENERATION', which is a term used to describe a group of American writers who came to prominence in the 1950s (Kerouac, Corso, Ginsberg).

But .. 'beat' like 'heart beat' as well, the first sound which every human being uses to communicate that he/she is alive.

Why is 'follow the read beat' your pay off?

It comes from the assonance between "follow the read beat" and "follow the rabbit". 'Alice in wonderland' follows the rabbit. On the other hand it's a way to say to people to follow my projects and maybe find their "wonderland".

Where does inspiration comes from?

Everywhere.

Choose three adjectives to describe you.

Undefined, undefined, and maybe .. undefined.

A dream

To be able to understand my dreams.

An invention that is needed?

I've always desired to have a machine to record my dreams and be able to see them again.

What do you do in your spare time?

I listen to music, I draw, I travel.

What do you like of yourself?

A lots of things but I often change my mind.

What would you change?

A lots of things but I often change my mind.

Three songs

I want you (Bob)

Non molto lontano da qui (Carmen Consoli)

Any song of Luigi Tenco

When you see her for the first time... which kind of shoes is she wearing?

She has no shoes ...

A cocktail.

Two is better!

Complete these sentences:

- High heels ... BLACKS AND SHINING, THE PERFECT MATCH FOR 'BONDAGE'

- Aperitif ... NOT FOR ME!

- Never say ... 'NOT ME' AHAH!

- Full tank, got cigarettes ... and ... I FORGOT MY GPS

- Luck ... YES

- Music ... AS WELL

- Under a marvellous sky ... I THINK OF HER BEATIFUL EYES

- My father ... HE'S SILENT

- Looking at the mirror ... WE ARE TWO PEOPLE

tommaso.gallina@beatproject.eu

http://www.beatproject.eu/

Thanks Tommy!

ONVIS TEAM

BOBOS AT THE 'CHICKEN FARM'

2010-02-10T15:39:00.000+01:00

Hi there!

Have a look to 'Bobos BLOG'. They visited our 'chicken farm' recently... and they posted something about us.

bobos' article

Pictures by Nicolò Minerbi, www.nicolominerbi.it

ONVIS TEAM

ONVIS - Henri Cartier Bresson's photo exhibition - Russia

2010-02-03T19:22:00.000+01:00

Last week end we went to Genoa and .. we thought we couldn't miss the opportunity to see Henri Cartier Bresson's pictures.

You can find a selection of 40 pictures at Palazzo Ducale (Genoa, Italy) shooted during his russians trips from december 4th, 2009 to February 14th, 2010.

It is an extraordinary historical document, presented for the first time in Italy together with some of his most famous shots.

Don't miss it. It's worth it! And Genoa ... is a beautiful city.

"ICH BIN EIN BERLINER" ;-)

2010-01-28T13:54:00.001+01:00

In line with our claim of the year "WE SUCK, YOU ROCK", here a short example ...

ONVIS was at Bread & Butter. Beside the show that we all know ... we like to get lost in the city doing stupid things to enjoy the atmosphere.

Creativity, energie, friendship and fun!!!

We introduce you to Mr. Patrizio, living in New York, our 'dandy inspiration'.

Next trip ... ??? Who knows!

WE SUCK, PAT ROCKS! and these are his pictures ...

YOUR SHINE wearing ONVIS on stage

2010-01-25T21:48:00.000+01:00

YOUR SHINE... and we shine too!!! Thanks guys for the great gig at Shindy last Friday!

"Grown up with 90ies in their ears and Seattle in the heart". We could feel it!

GINOTONICO style

Check them out at www.onvis.it

NICOLO' style

Check them out at www.onvis.it

TOMSON style

Check them out at www.onvis .it

ONVIS TEAM

GET YOUR PAIR OF ONVIS JEANS FOR FREE!

2010-01-25T12:09:00.000+01:00

Hi! There is a big news on ONVIS world. You can have a pair of our jeans for free!!!

We are currently doing some promotions through our web-site.

If you’d like to be part of it, we’ll give you a coupon code valid for a 20%off discount that you can share with your friends, on blogs, etc to generate orders on our website (www.onvis.it).

Every 50 pairs sold with your code, you’ll get a jeans free of charge!

If you are interested, please contact us at marketing@onvis.it.

Subject: 'I want to be an ONVIS promoter'.

Have a nice day.

Ciao

Lorena

YOUR SHINE - POWERED BY ONVIS

2010-01-20T15:03:00.000+01:00

We like 'YOUR SHINE'. They are fresh and spontaneous! And they have a real talent!

We visited them at PIANO ZERO and we enjoyed looking at how they work ...

ONVIS is going to their concert on Friday at 'Shindy' - LOVEFOX NIGHT

... looking forward to seeing them performing alive!

YOUR SHINE at PIANOZERO, the coolest music lab!

Lorena

INTERVIEW - SHANNON SADLER FOR ONVIS BY DENIMANIAC

2010-01-20T13:03:00.000+01:00

Here below ... what DENIMANIAC posted about Sha ... :-) Founder .. owner .. and friend!

One of the perks that come from writing this blog is the chance to occasionally get a first hand impression of those denim products I usually only report about. A new Italian denim brand, ONVIS, asked me to check out their core product – the raw selvage jeans, they poetically named ‘BLUEVIRGIN’ and find out for myself (and you) what’s it all about.

The concept behind the brand is quite an unusual one – ONVIS offers people selvage raw denim jeans –‘Bluevirgins’ - to a very reasonable price, asking them to live their products everyday by (ab)using them as much as possible. Once daily life has left it‘s traces on the denim ONVIS asks people to send back their pair of worn-out denim to choose and eventually replicate the mood for a possible next limited edition of the so called ‘Truestories’ collection. Once a new authentic ‘Truestories’ model has been created the respective originator will get paid a royalty on the collection‘s effective sales and will be portrayed on ONVIS.it.

The style is a straight forward classic Five Pockets with updated comfortable and functional fitting. Unlike many other denim brands ONVIS does not follow any logo buzz but rather focus on finishing and subtle details. As this is not the common conduct for an Italian jeans brand, I wanted to talk to Shannon Sadler – the brand’s founder and designer – to clear a few points:

DM: First of all – you have a degree in Economics, what drew you to the world of denim? Why did you start Onvis?

SS: – By chance: I was working for REPLAY (www.replay.it) in London when I went to L.A. and after a discussion with ADRIANO GOLDSCHMIED I realized there was a need in replication of vintage look. I came back to Italy and I developed a new technology to achieve such look. – After 6 years in this field I started developing ONVIS because I realized there was a need for such kind of projects. I wanted to give a good product at a reasonable price (BLUEVIRGINS) even if made of salvage fabric and replicate real stories on denim (TRUESTORIES) recognizing a royalty to the owner of such story.

What’s in the name?

Might sound silly… but… because it represents me and at the same time it doesn’t. ‘SIANO’ is my nick name. If you rotate ONVIS logo you will read SIANO. At the same time I was looking for something short, easy to remember, and pronounced in the same way in different languages…

What makes Onvis different or better than other denim brands?

We try to be spontaneous and authentic; we don’t focus on logo buzz because we believe that in the long term people with the same attitude will appreciate this approach.

Continue reading after the jump

Without revealing any trade secrets, how do you create the different ‘aged’ looks?

With the technologies and know-how we developed here at the “chicken-farm” during these years in denim. The chicken farm is our studio where we share space with other creative designers working on shoes and other fields.

I noticed there aren’t a lot of Italian boutique denim brands, how do you explain that?

Maybe this is the result of how people dress here. They are addicted to brands and follow the total look concept. They don’t create their own style like happens in London, New York or Tokyo… Hard for a small boutique dedicate to denim to survive in such hard market.

Are you interested in creating a ‘total-look’ collection for your customers, or prefer to dedicate your brand to denim only?

In these first years we prefer to focus on denim only as we think there is still a long way to replicate an authentic used look and taste … and we would like to fill that gap. On the other hand the new ONVIS on line shop (deadline end of the year) will have unique washes (only one piece) and objects of design we called ‘rarities’ that we collect on flea markets in cities around the world.

What changes have you seen in the denim market in the last few years?

To be honest I didn’t see any big change in the last years and I think that all brands, including us, should focus on the mentioned gap and develop new tools, technology and ideas to move a step forward and surprise the final customer.

What’s the best way to age and treat Bluevirgins?

Wear it the longest you can before washing the first time, rinse wash them in a bucket with warm water and little soap. Hang them to dry. Always inside out. NO TUMBLE DRY, NO IRON.

You’ve lived in Paris, London and Italy; do you have a favorite denim shop(s)?

I don’t have a particular shop that I like, what I like most is getting lost in these cities and find small corners that can surprise me. If you are talking about inspiration I usually don’t go shopping, I rather go to flea markets, museums, events, gigs.

What lies in the future for Onvis?

Events, maybe temporary shops around Europe with gigs and exhibitions. We would like people to consider ONVIS more like a rock band then a denim brand. I would like people to come to our shows and have fun.

by DENIMANIAC