venerdì 21 maggio 2010

UP TO YOU - a GINOTONICO'S project - a TRUESTORY



GINOTONICO is an ONVIS TRUESTORY.

We introduce you his last project: UP TO YOU


UP TO YOU is a new italian digital label that helps emerging musicians, singers, songwriters and bands with original music to sell their songs on the web and mobile services.

The big advantage for the emerging ones is to have the same presence in digital channels of established and famous names, worldwide.

The subscription is very affordable and does not limit the musician to sign any other forms of record deal or contract with other labels.
UP TO YOU allows musicians to receive a big percentage on the sales of their songs.

The project was born from italian dj and producer Gino Pillon alias "ginotonico" and american digital expert Scott Cohen, founder of "The Orchard".




Interview with the founder of UP TO YOU GINOTONICO

O: What does music represent in your life?

G: In the very beginning it started from a strong desire to escape from reality. Later, it grown as a need of expression combined with research into musicians' heritage and self - introspection.

O. Choose 3 CDs that have been important for your musical growth and explain why.

G: Difficult one, there are pretty more than 3 albums and many more songs.
Let's say 5 albums:
Rocky I - Soundtrack (because it's very exciting in a human way) Public Enemy - It takes a nation of millions to hold us back (for the power it has and the innovation that brought in music and message) Deftones - Adrenaline (because it sounds strong, genuine and never obvious) Massive Attack - Mezzanine (because it made me experience a subtle world of sensations and images that I didn't know before) Stevie Wonder - Songs in the key of life (because it has any kind of emotions, it's very powerful in a spiritual way and it's able to delete my bad feelings)

O: What represent music in your life?

G: The fuel of life, it gives me energy.

O: Your hobbies …

G: Travelling, vespa trips, reading, making crossvords, sometimes taking amatorial pictures and video.

O: We know you are a DJ named GINOTONICO. Tell us about the music you like and in which kind of location you like to performe.

G: Usually I like to dj set with a peculiar theme or genre which is hiden from the mainstream or which is unknown in the local scene. I can go on a few years exploring that world by myself and sharing what I discover with the listeners. that's what I did with "Funkorama Dj Set" lately. But for next dj set, I'd like it to change genre each song and mix any kind of things that comes across my mind. Find paradoxes and associations but still creating an unique flow, obviously using turntables.

O: When did you start djing?

G: In 1990

O: A book you love …

G: Enjoyed "Uno, nessuno, centomila" by Pirandello.

O: A movie that you feel like watching again … and again ..

G: "Duel" by Steven Spielberg. But I don't know why.

O: A country in which you lived or where you spent some time that is close to your personality, and why.

G: I've been feeling London the first time I visited it, and then I lived there and felt it for a few years (1999-2002). It was very stimulating to share and compare my passion with other people from all over the world. And in music, there was a fantastic Drum&Bass vibe those years. later I spent a few days in Barcellona more than once, and felt it strongly because it looked like and "updated italian city". I would like to live there because it looks alive but chilled in the same time. But besides that, I feel almost any seaside places I visit in any season, so I would just love to live nearby the sea in the future.

O: 4 videos that represent you:

G:






www.uptoyoumusic.it

thanks GINO!


Lorena

ONVIS TEAM

mercoledì 5 maggio 2010

Martín Castro Giovanni wearing ONVIS jeans




Martín Castro Giovanni was born in Argentina, in a family of italian origin and grew up in the rugby section of 'Club Atlético Estudiantes of Paraná'.

He arrived in Italy in 2001, when he was 20 years old, to play with Calvisano, which is an important italian club from Lombardia region. With Calvisano he won the italian cup.

In the 2006 he moved to UK for the 'Guinnes Premiership' in the rancks of Leicester Tigers.

Having the right to Italian citizenship, Martin Castrogiovanni was available for National championship, which began in 2002 in a test against the All Blacks in Hamilton.
He performed at the 2003 Six Nations Championship.

He also took part in the Six Nations in 2009, going down the field for the first time in the tournament March 14 against Wales at Flaminio.

He graduated in 2009 with the England champions Leicester.

He is a real champion! He's cool and he likes to party.
ONVIS team likes him, and .. viceversa:-)



Lorena
ONVIS TEAM